Strategic and Creative Direction, Naming, Copywriting and Filming.
Tropical Island Yoga is a unique yoga experience in the South Pacific paradise of the Cook Islands. Over seven life-affirming days, people from all over the world are rewarded in body, mind and soul, on and off the mat.
Celebrating the social side of the mat - the brand balances three daily practices with world class instructors alongside intimate cultural encounters, tropical nights out and rewarding adventures.
I was proud to lead the creation of this brand - from strategy to creative direction to naming and copywriting, working directly with the client and bringing together a team of talented freelancers where required.
Discover the brand video below and the truly unique experience of Tropical Island Yoga. Video is a ClairObscur Production (ClairObscur.co.nz) - directed and shot by Jen Raoult, drone filming from me and music by DjDrez "Light Me Up" (djdrez.com).
Follow the experience @tropicalislandyoga
Book a retreat at www.tropicalislandyoga.com