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James Cooper
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Creating a world-class yoga retreat in the Cook Islands: Tropical Island Yoga

Strategic and Creative Direction, Naming, Copywriting and Filming. 

Tropical Island Yoga is a unique yoga experience in the South Pacific paradise of the Cook Islands. Over seven life-affirming days, people from all over the world are rewarded in body, mind and soul, on and off the mat.

Celebrating the social side of the mat - the brand balances three daily practices with world class instructors alongside intimate cultural encounters, tropical nights out and rewarding adventures.

I was proud to lead the creation of this brand - from strategy to creative direction to naming and copywriting, working directly with the client and bringing together a team of talented freelancers where required.

Discover the brand video below and the truly unique experience of Tropical Island Yoga. Video is a ClairObscur Production (ClairObscur.co.nz) - directed and shot by Jen Raoult, drone filming from me and music by DjDrez "Light Me Up" (djdrez.com).

Follow the experience @tropicalislandyoga

Book a retreat at www.tropicalislandyoga.com

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