Strategy, Naming, Brand Voice, Copywriting.
When SKY NZ were rebranding their television network, they shared the challenges they’d faced establishing how to talk about all of the good things they’re doing within the local community.
Yogether with the team at Interbrand Australia, I helped them build a programme that's all about giving back to the community and supporting the next generation of Kiwi athletes.
Unveiling itself as SKY Next and employing the visual and verbal assets of the new masterbrand, this initiative supports emerging New Zealand athletes on their journeys. SKY Next’s squad of 18 talented young Kiwis are provided with both financial and mentoring support to give them the best possible chance of international success within their individual sporting pursuits.The SKY Next identity is bold, powerful and inspiring - illustrating the incredible journeys and experiences of its athletes. The name itself represents the 'next big thing' in New Zealand sport, and the 'next' motif features in every communication as part of the brand's unique tone of voice.
A selection of Next's real athletes from the programme were filmed via DDB New Zealand for this TVC found below.
Maurine Talpin, SKY Brand Manager, had this to say about SKY Next’s launch as part of the rebrand of SKY: “It’s the perfect fit with what we stand for as a company, from the passion we have for all things sport to proactively contributing to New Zealand in a meaningful way. I am very proud that we’ve launched this programme.”
Learn more about the programme here: skynext.co.nz/