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James Cooper
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Pitching a brand that's out of this world: Plattar - Augmented Reality.

Plattar is the world's simplest augmented reality app builder and content management system - a platform now used by some of world's biggest brands to create amazing AR experiences including Red Bull, Fonterra, Unilever, PWC and Fox Sports. 

Established in 2015, Plattar is a cloud-based platform that allows brands, publishers and agencies to create, manage and distribute augmented reality content in a simple, cost-effective way.

The platform comprises a template driven app builder and content management system for managing AR experiences, and can deploy content to any device. Plattar operates on a software as a service subscription model, and for larger projects provides bespoke content solutions, integration and support.

Plattar's leadership team approached me seeking support to craft a compelling pitch, in hope of securing investment for the platform. In April last year, I'm proud to say Plattar closed an oversubscribed seed investment round for AU$1.1 million, led by News Corp Australia and supported by existing prominent private investors.

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