Strategy, Naming, Brand Voice, Copywriting.
Leading the successful win and creation of a new skincare brand for New Zealand and the world - Luceo, Latin meaning, “I shine”, is a celebration of New Zealand being the first place in the world to greet the sun of each new day. Luceo’s key ingredient comes from grapes grown in this wondrous part of the world, and together the story of Luceo unfolds, unfurls and unviels an inner beauty, a love for life and a deep respect for nature.
Below are two unique concepts for the brand.