Brand Voice, Naming, Copywriting.
TRX is an iconic 70-acre development in the heart of Kuala Lumpur that is set to become a leading centre for international finance and business. Paya Lebar Quarter is Singapore’s most progressive city precinct located at the heart of the URA’s urban regeneration masterplan for Paya Lebar - featuring three world-class office towers offering next generation workspaces, an exclusive 429-unit premier residence, and over 200 retailers with indoor and alfresco dining experiences sit amidst lush green, connected spaces.
Both Lendlease developments, I worked closely with this large multi-national client and the teams at FutureBrand South East Asia and Australia to lead the development of language for both brands.