Brand Voice, Naming, Copywriting.
Enthia were looking to reposition their business as a unique market leader in web development, with a goal to work as an outsourced development company to advertising agencies and big brands. A brand workshop got to the heart of what drives Enthia as a business, and distilled the insights from this to align their goals, personality, core beliefs and purpose in their visual and verbal expression.
To symbolise these beliefs, the concept of “digital explorers” was born. The digital explorer represents the search for unique ideas, and insights to kick convention by rewriting the standards of a traditional website development agency. The use of imagery themed around search and exploration strikes an emotive wonder into curiosity of the unknown, paired with corporate fashion detail and textural architecture to communicate a premium contemporary visual identity.
“We roam a digital wonderland in search of unique ideas and insights to kick convention and re thread the fabric of web site development service. To achieve our exploration we rely upon pivotal tools to navigate far beyond the highest mountain to discover uncharted excellence. This route leverages the idea of these tools guiding our way to define process, unite strategic direction for our clients and create a purposeful engaging identity. Our finely tuned tools allow us to be fresh, disruptive (challenging the norm) and stay culturally connected.”
Ciaran Williamson - Designer, Enthia
Created with the team at Bench Creative, I led the development of name, brand voice and copywriting for Enthia.