Brand Strategy and Tone of Voice.
Connecting with the connectors. Bango is a payment platform connecting Google, Microsoft, Samsung and Amazon to more than 2 billion smartphone users globally.
Bango needed a compelling brand story and a more confident way to present themselves to drive global growth. By talking with their key customers, we realised that the value Bango offers is more than their unique technology and integrations, it is the business insights their data provides.
Thinking inside the circle. We positioned Bango as a destination where businesses go to thrive, leveraging the platform’s potential to fuel partner growth through data-driven insights. The idea of ‘the growth circle’ brought together Bango’s mission to unlock new dimensions of growth for leading businesses, while making frictionless payment available to every mobile user in the world.
Being inside the ‘Bango circle’ became an analogy for being part of a network of e-commerce businesses all benefiting from better payment technologies, better connections and better insights.
Created with the brilliant team at Re London, part of the M&C Saatchi Group.